Dr. Seggev Resume

Education

Ph.D. in Marketing and Quantitative Methods, Syracuse University, Syracuse, NY

Recipient of American Marketing Association Dissertation Award

MBA, University of Michigan, Ann Arbor, MI

B.A. (Social Sciences), Hebrew University, Jerusalem, Israel

 

Business Experience

Keegan & Company LLC
Rye, NY 2000-Present
Senior Expert Consultant

Specializes in intellectual property, consumer research, branding strategy, and marketing communications issues.

Broad range of experience conducting litigation surveys addressing trademark and trade dress topics, including likelihood of confusion, strength of mark/secondary meaning, and other Lanham Act issues.

Extensive experience analyzing the work of opposing experts as a rebuttal witness.

Regularly testifies at depositions, hearings, and trials.

Marketing Strategy and Planning
New York, NY 1985-2001
Founder and CEO

Developed the company into a technologically leading-edge marketing research firm providing computer simulation and other advanced information technology services to industry.

Served clients that are leaders in their fields, including: IBM, AT&T, Chase, Subway, SunGard, Lear Jet, etc.

Sold the company to Market Facts, one of the top U.S. marketing research firms, in 1999.

Business Decisions, Inc. New York, NY 1982–1984
President

Business Decisions, Inc. was the reincarnation of Marketing Systems, Inc., (see below), reflecting the U.K. parent brand.

Marketing Systems, Inc. New York, NY 1980–1982
Founder and CEO

Established a marketing research company dedicated to providing brand management information and consulting when brand management began to take hold in marketing management.

Served clients such as: Seagram, Cessna, Miles Laboratories, Imperial Tobacco, etc.

Agreed to be acquired by AIDCOM International, a U.K. company seeking a U.S. presence.

Independent Consultant, New York, NY 1977–1980

Decisions Center, Inc., New York, NY 1976–1977
Senior Project Director

Benton and Bowles Advertising
New York, NY 1975–1976
Associate Research Director

Audits and Surveys, Inc. New York, NY 1973–1975
Project Director

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Academic Experience

Pace University New York, NY 1982–1992
Associate Professor of Marketing, Lubin Graduate School of Business

Baruch College New York, NY 1975–1982
Associate Professor of Marketing

Tel Aviv University Tel Aviv, Israel 1971–1972
Visiting Lecturer in Marketing, Recanati School of Business

C.W. Post University New York, NY 1970–1975
Associate Professor of Marketing, Graduate School of Business

Syracuse University Syracuse, NY 1969–1970
Assistant Professor of Marketing, School of Management

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