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August 1, 2009

As a member of the doctoral committee of the University of Capetown (UCT) School of Business, South Africa, Dr. Keegan is pleased to announce that doctoral candidate Mr. T. Gress has been awarded a Ph.D. degree for his research in market orientation. Dr. Keegan served as a reviewer of Mr. Gress' thesis, titled On the Nomological Relations of Culture and Market Orientation: The Case of the German and South African Automotive Industries. Commenting on Mr. Gress' accomplishment, Dr. Keegan remarked, "It was a pleasure for me to be able to recommend Mr. Gress for the Ph.D. degree. His work was of the highest caliber and contributes new findings to the body of literature on market orientation."

June 15, 2009

Dr. Warren Keegan has been reappointed to the Finance Committee of the City of Rye, New York, a position he has held since 2008. As a member of the Finance Committe, Dr. Keegan helps to oversee the financial activities of the City as well as plan for the City's long-term financial viability. Commenting on his reappointment, Dr. Keegan stated, "It is an honor for me to be able to serve the City of Rye. I take very seriously the responsibility of preserving our great town for future generations."

March 16, 2009

Dr. Warren Keegan has accepted an invitation to serve as external examiner on the doctoral staff of the University of Capetown (UCT), Graduate School of Business in South Africa. As a doctoral examiner, Dr. Keegan will assist in the guidance of doctoral students as they design and conduct their research, and will deliver critical analysis as students seek to defend thier theses.

Dr. Keegan is excited about the opportunities provided by this new appointment. "It is an honor for me to serve as an examiner at the UCT Graduate School of Business," Dr. Keegan said. "I look forward to assisting young investigators in shaping their research at this distinguished institution."

November 5, 2008

Dr. Warren Keegan has accepted an invitation to become Distinguished Editor of two new business periodicals published in conjunction with the University of Indonesia. The ASEAN Marketing Journal (AMJ) and ASEAN Marketing Review (AMR) will be primary sources for the dissemination of innovations and developments in marketing research to academics and practitioners in Southeast Asia and around the globe.

Dr. Keegan’s broad experience in the field of marketing as well as his keen understanding of the regional dynamics of Southeast Asian emerging markets contributed to his appointment to this esteemed position. “I welcome the opportunity to be involved in this exciting endeavor,” Dr. Keegan commented. “These journals will be a significant addition to the literature addressing Southeast Asian marketing strategy.”

October 31, 2008

Dr. Keegan has been asked to join the international advisory board of the Graduate School of Management (GSM) at Universiti Putra Malaysia (UPM), the top-ranking business school in Malaysia. In this role, Dr. Keegan will provide critical input and oversignt on the curriculum and direction of GSM. Commenting on his appointment, Dr. Keegan stated, "the UPM Graduate School of Management has made impressive progress since its founding in 1997 and will continue to develop in capability and stature in the years ahead. I look forward to my involvement in that process."

September 2, 2008

Survey results submitted recently by Dr. Seggev have contributed to the court's granting of summary judgment to Dr. Seggev's client, ConsumerInfo.com. Dr. Seggev's survey was designed to test whether there is likelihood of confusion between ConsumerInfo.com's "PLUSscore" mark and defendant Money Management International's "MyScore+" mark. Using a test vs. control design, Dr. Seggev showed with a high degree of statistical confidence that the marks are confusingly similar. This evidence was instrumental in ConsumerInfo.com securing a permanent injunction against Money Management International's use of the infringing marks. Click here to read the judge's order in this case.

March 11, 2008

Dr. Seggev's "compelling" rebuttal testimony in 24 Hour Fitness v. 24/7 Fitness case was cited in a recent Trademark Reporter article. Click here to read the full case summary.

February 10, 2008

Dr. Seggev's trial testimony contributed to a complete victory for his client in a recent Likelihood of Confusion case. Click here to read the full case summary.

December 3, 2007

Dr. Seggev has appeared as a guest lecturer at Florida Atlantic University in Boca Raton, Florida. Appearing before a Marketing Strategy class, Dr. Seggev presented a lecture on the "Legal Pitfalls of Brand Management." In his discussion, Dr. Seggev discussed the relationship between brand development, brand management, and defending a brand. Dr. Seggev explained that the process of defending a brand sometimes necessitates engaging in litigation. Dr. Seggev's lecture addressed the importance of survey evidence in such litigation, and explained the proper way to collect and interpret Likelihood of Confusion data. To view Dr. Seggev's PowerPoint presentation from this lecture, click here.

November 29, 2007

Dr. Keegan has published the Fifth Edition of his textbook Global Marketing. Co-authored with Professor Mark. C. Green, Global Marketing, 5th Edition is a clear and easy to understand textbook that presents an authoritative voice on the principles of global marketing. Students are provided with a range of conceptual and anaytical tools to apply marketing concepts on a global scale. Global Marketing, 5th Edition is published by Pearson Prentice Hall.

October 26, 2007

Dr. Keegan has published a Traditional Chinese translation of his textbook, Global Marketing, Fourth Edition. The textbook has been published in Taiwan, an emerging center of business studies. Commenting on the publication, Dr. Keegan noted, "It is especially important to me—considering I have dedicated my career to furthering the field of Global Marketing—that my texts are available to a wide global audience. I am truly excited about this newest edition and the expanded audiences it will reach."

August 24, 2007

Dr. Keegan is currently working on revisions to two of his most successful textbooks, Global Marketing and Global Marketing Management. Dr. Keegan recently completed work on the new Fifth edition of Global Marketing, published by Prentice Hall, Inc., which will be be published in 2008. In progress is the Eighth Edition of Global Marketing Management, which will be completed this fall and published later in 2008.

"Marketing is a field that changes constantly, and it is important to give instructors and students access to the most up to date tools and techniques that are being used in everyday practice," Dr. Keegan noted.

May 25, 2007

Keegan & Company today announced the launch of its newly redesigned website, www.keeganandco.com. Visitors to the site are encouraged to explore the user-friendly navigation to learn about the wide range of services offered by Keegan & Company. Visitors can also learn about Keegan & Company's experts and staff, read about current Keegan & Company cases, and review Keegan & Company publications. The site also features a brand new video screening room where visitors can see the Keegan & Company team in action.

"We're very excited about this new site," stated Business Analyst Tony Donato. "One of our primary goals is to give our clients the tools they need to make informed strategic decisions about their cases. This new website will be very helpful in that regard."

May 8, 2007

Dr. Keegan has published Global Income and Population: 2007 Edition (GIP), the lastest installment of his ongoing survey of worldwide economic indicators. The GIP is a report of the Gross National Income (GNI) and population of every country in the world for the years 2004 and 2005. GNI refers to the total value of all the goods and services produced by a country. Dr. Keegan publishes the GIP as a joint initiative between Pace University and Warren Keegan Associates, Inc.

This report is available in PDF format for personal use. Email info@keeganandco.com for corporate purchasing information.

April 19, 2007

Dr. Keegan was honored by being among the first of Pace University's Distinguished Professors to be invited to lecture through iTunes at Pace University, a groundbreaking initiative to bring select academic lectures to the public through the Internet. Pace University developed this pod-casting service to highlight the academic excellence of the Univeristy and the expertise of its Distinguished Professors. Dr. Keegan will lecture in the area of International Business. Check back soon for a link to the iTunes at Pace University website.

April 10, 2007

Dr. Keegan has written an endorsement that appears in the new book titled The Secret to GE's Success, by former GE senior strategist William E. Rothschild. Featuring an inside account of GE's strategic decision-making process, the book highlights concepts that can be successfully applied to any company.

Dr. Keegan praised the book for explaining how GE has been able to, among other things, adapt and respond to a constantly changing environment, deal with crisis, and create unique value for customers. Dr. Keegan concludes by stating "This book is a must read for the student, teacher, manager, executive, and anyone who is interested in how an organization can not only survive but thrive in a world of constant change, challenge, opportunity, and threat."

The Secret to GE's Success is available now for ordering.
ISBN: 0071475931

October 24, 2006

In conjunction with Prentice Hall, the world's leading publisher of academic textbooks, Dr. Keegan has signed an agreement with Professor Ilan Alon, Associate Professor of International Business at Rollins College, to co-author the 8th Edition of Global Marketing Management. This new edition of the world's leading text on global marketing will include a major rewrite, incorporating extensive new material and topics. The co-authors have issued a call for cases that has generated a tremendous response from marketing professors and professionals around the world.

September 8, 2006

Dr. Warren J. Keegan will be a presenter at an upcoming research conference on the internationalization of Chinese firms. The conference, titled "The Globalization of Chinese Enterprises: The Advent of a New Age Multinational Enterprise," will focus on disseminating knowledge on the emergence of globalizing Chinese firms, assessing the impact of Chinese business on global business and environments, and other implications of the expansion of Chinese business. The conference will be held from November 30 through December 1, 2006 at Rollins College in Orlando, FL.

Click here to visit Rollins College's China Center.

August 7, 2006

Dr. Eli Seggev presented his expert opinion that the plaintiff's survey evidence was fatally flawed in the trial of 24 Hour Fitness v. 24/7 Fitness. Calling Dr. Seggev's testimony "compelling," the Judge issued a favorable opinion for defendant 24/7 Fitness, determining that there was no likelihood of confusion between the marks "24 Hour Fitness" and "24/7 Fitness." Click here to read the full press release and decision.

June 19-20, 2006

HEC Montréal, Canada’s oldest management school, is hosting its annual International Advisory Board meeting, in which Dr. Keegan will participate. HEC Montréal is Canada’s largest business school and was rated as one of the top 100 business schools in the world by the Wall Street Journal in the 2004. The focus of the meeting will be to develop direction and strategy for the school for the upcoming year. To visit HEC Montréal, click here.

June 19, 2006

Dr. Keegan was quoted in today's publication of the Lexington Herald-Leader, commenting on the importance of seizing upon advantages presented by the marketplace. Referring to service outages experienced by Internet provider Insight Communications last month, Dr. Keegan suggested that Insight's competitors take advantage of the market conditions, "especially given the fact that this was in the awareness and consiousness of the market."