What is Marketing?
Marketing is the science of creating, promoting, and delivering products and services to consumers and businesses. Marketing can serve a number of purposes, ranging from bringing public awareness to a new product, to building brand strength, to increasing direct sales.
Marketing is an acknowledged academic specialization that is taught in colleges and universities around the world, is the subject of numerous peer reviewed academic journals, and is practiced in business and government. In addition, trade organizations, such as the American Marketing Association, work to advance the scientific principles of marketing.
A qualified marketing expert can provide instrumental testimony in cases involving advertising disputes, trade secrets, best efforts, ethical marketing practices, business damages, and a variety of other issues. Such testimony can be an essential tool in conveying these complex issues to jurors and the court.
Our expert marketing team is headed by Dr. Warren J. Keegan. To learn more about Dr. Keegan, click here.
