Keegan and Company LLC

Keegan & Company provides litigators with expert counsel and testimony on a wide range of marketing, intellectual property, and economic issues. From consumer surveys to international business, attorneys rely on our service and expertise to bring winning results to their clients.

We invite you to explore this site to see how we work with attorneys to deliver high quality testimony in many specialty areas to top law firms across the country.

(right) Dr. Warren J. Keegan is a strategic marketing consultant, author, and graduate professor of international management and marketing.

(left) Dr. Eli Seggev is a leading consumer research and survey expert with a career dedicated to advancing the science of consumer behavior.

Latest Publications

Global Marketing, 6th Edition

Dr. Keegan is proud to announce the publication of the Sixth Edition of Global Marketing. A comprehensive text for undergraduate and graduate global marketing courses, Global Marketing, 6th Ed. provides in-depth analysis of the excitement, challenges and controversies of global marketing...continues

Offensive Marketing: Creating Unique Value & Competitive Advantage in a Digital Era

Offensive Marketing places marketing in the context of tomorrow, where attitudes and emotional intelligence are as important as IQ; where consumers demand honesty and transparency, where customer trust in a low, yet access to hard information through the...continues